This dermatology clinic in New York was invisible on Google. When patients searched for things like “dermatologist near me” or “acne treatment Manhattan,” they were nowhere to be found. Their website had no blog, no optimized service pages, and their Google Business Profile was half empty with only a few reviews.
To stay visible, they were spending $4,000 a month on Google Ads. It was working, but it was expensive, and the moment they stopped paying, the leads would disappear. They needed a long-term solution that would bring in patients without depending entirely on paid ads.
We started with a full technical SEO audit and found 47 on-site issues. Broken links, missing meta tags, duplicate content, slow page speed, no schema markup. We fixed all of them in the first two weeks.
Then we optimized their Google Business Profile. Added professional photos, filled in every category and service, set up a review request system, and started posting weekly updates. We also built out dedicated service pages for every procedure they offered and launched a content strategy targeting the exact questions their patients were searching for.
Every month we tracked rankings, adjusted the strategy, and published new content. No shortcuts, no tricks. Just consistent, solid SEO work over 6 months.
