Dermatology Clinic · New York · Healthcare · 6 months
A dermatology clinic in New York was ranking on page four for the treatments it most wanted patients for. Every new appointment was effectively being bought through paid ads, and the cost kept climbing.
We worked through the technical foundation first, then on-page optimization across the treatment pages, a content plan built around what patients search before booking, local SEO for the clinic’s catchment area, and links from credible healthcare sources.
In six months the clinic moved from page four to the top three for 12 high-value keywords, with organic traffic up 340%. The number that mattered most was the last one: with organic carrying the load, they cut paid ad spend by 60% and still booked more appointments.